The Benefits of Outsourcing Your Digital Marketing

Growing your business is an important part of any leader’s agenda. Business owners always look for new opportunities to grow and reach more people within their market. Maintaining a leading position within your market requires consistently adding new strategies and channels and refreshing outdated ideas. Digital marketing is now a top means of communication for businesses that want to stay ahead of the competition and increase their revenue.

What is Digital Marketing?

Digital marketing is the best way to market a business in 2019. It encompasses all marketing conducted electronically, primarily via the internet. Social media marketing, email marketing, SEO, and many other types of digital marketing help businesses extend their reach and rank at the top of their industry.

Outsourcing your marketing needs to a Portland digital marketing agency ensures your business reaches the right audience on the right platforms at the right time. Many companies already outsource their digital marketing.

– 59% of businesses outsource to save money

– 57% outsource to save time/focus on other tasks

– 28% outsource to help their financial resource

Should you jump on the bandwagon and outsource your digital marketing needs? Please read some of the biggest reasons companies outsource their needs and make the right call. A professional marketing agency can only help your business succeed.

1- Hire a Team of Experts

Finding the best digital marketers is not easy. Many business leaders say that finding an employee that offers the right combination of skills and service is one of the biggest challenges they face in day-to-day operations. Digital marketing agencies have a team of experts with skills ranging from editing, content curation, SEO, analysis, PPC advertising, market research, and more. With the right company, one low, fixed price gives you a team of professionals capable of putting your business on a pedestal against the competition.

2- Save Money & Resources

Glassdoor states that it costs an average of $4,129 for a business to hire a new employee, plus salary. Training, recruiting, and other intangible costs may significantly increase this amount. For a small business, these costs are excruciating, especially when multiple employees are needed to do the job or when there is a high turn-over rate. Invest in the wrong person, and it can be a financial threat to the business. Outsource, and you won’t face the risks that come when hiring a new employee -and you’ll save money. You have someone ready to work right then and there, minus the time you’d otherwise spend training.

3- Work with Industry Experts 

No matter how much exposure you want to create using digital marketing strategies, an agency is readily available to help with your campaigns and ensure they’re a success. Outsourcing your digital marketing needs ensures that you get an expert with experience marketing the type of material that you need. They have knowledge, skills, and information that may help you avoid costly mistakes. They know marketing and pass off their skills your way.

4- No Recruiting/Training

Finding employees and training them for your business needs is essential, but it’s also expensive and time-consuming. Since there is no one-size-fits-all approach to training, you’ll also need to develop a customized learning pathway for all new hires. This may rack up a considerable amount of money. Furthermore, continual training keeps employees on the edge of technology while adding the expense to your budget. If you want to save time and hassle and eliminate the need to train anyone, hire a digital marketing agency in Portland Oregon. You’ll save thousands of dollars per year by hiring an outsourced digital marketing agency to assist your business.

5- Latest & Greatest Technology

Marketing techniques that worked wonderfully in two or three years ago no longer hold any weight in today’s market. Using these strategies may very well hurt your business. Hiring new graduates or even those with plenty of experience may cause you to miss out on the technology that takes your company to the next level of success. Outsource your marketing efforts to a professional agency and rest assured you get the latest and greatest technology and information for 2020 and beyond. You’ll be ahead of the competition when an outsourced agency highlights your business’s best qualities.

6- Focus Your Time/Energy Elsewhere

With a digital marketing agency handling your needs, there is far more time to focus on other business aspects that help you grow and expand operations. Whether you want to put your focus on developing new products or improving less than stellar policies or operations, there is always time when an agency handles your needs.