The landscape of search engine optimization is changing considerably. We saw a massive number of changes that happened throughout 2020 with a number of businesses going online. Knowing what to expect in 2021 is important and here are some of the trends that we are on the lookout for in the coming year.
Page experience is one of the largest updates that’s planned for May of 2021. Page experience signals will be a major ranking factor and there are many websites that are working and improving their page experience framework now. Looking at quality user experience, loading speed, interactivity, visual stability, security, and organization are all ways to improve your page experience today.
Indexing With Mobile First
Mobile-first has been undergoing a slow rollout over the past few years but it’s estimated that mobile-first indexing for all websites will be taking place in 2021. Google still traditionally indexes the PC version of many websites today but it’s estimated that mobile search will likely be taking over all rankings starting in 2021.
Voice Search Will Become More Prominent
Voice searches since the year 2017 have nearly quadrupled in volume and we will likely see more websites organizing long-tail keywords and other transition words with their content to produce more conversational tones accounting for voice search. Voice search will become more prominent as more people get access to smartphone devices, search on mobile devices, and as technology improves.
MicroData And Feature Snippets
Google is trying to introduce more types of feature snippets to its homepage and this means that it’s beneficial for many websites to have the chance to be featured with informational content. Focusing on valuable content in 2021 will lead to massive search engine results from feature snippets.
Look out for these trends in 2021 and if you need assistance improving your page today, contact us.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a SEO St Petersburg company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.